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Neil Patel's Digital Marketing BlogHow Marketers Are Spending Their Money in 2023 (We Asked 8032 Marketers)With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., we wanted to […] SEO Taxonomy Best Practices: Complete GuideSearch Engine Optimization (SEO) is an ever-present concern for website owners and marketers. After all, how can you really give your site a chance if it’s not even ranking amongst its competitors? One important element of SEO that is often overlooked, though, is taxonomy, the way your site is structured for users and crawl bots. […] Google’s New Experience Algorithm UpdateYou’ve heard of Google E-A-T algorithm before… If not, it just stands for expertise, authority, and trust. Which is part of their algorithm and you can optimize for it by following this. But Google decided to add an extra “E” to E-A-T. So now it’s E-E-A-T. So what’s this new “E” that Google added? It stands […] How Social Networks Impact SearchIt’s survival of the best search features when it comes to Google and social media. We’ve been saying for a few years now that social networks are the new search engines. They’ve already changed the search landscape so much that many skip Google and head right to social media websites. Google SVP Prabhakar Raghavan suggests […] Enterprise SEO Strategy: Ultimate GuideIn a rapidly growing and increasingly competitive digital landscape, it’s more important than ever for large businesses to have a comprehensive and effective enterprise SEO strategy. However, no two businesses are the same; what works for one company won’t always work for another. Therefore, you must tailor your enterprise SEO solutions to your organization’s specific […] Common Hreflang Tag Issues & How to Fix ThemYou all know the power of SEO. It delivers targeted traffic to your site. It gives you greater visibility, and with the right kind of visitors, you have more of a chance of getting leads and conversions. However, SEO isn’t all about visibility. There’s also the technical side of SEO that no website owner can […] Video SEO Best Practices ChecklistFollowing the advice you got about video optimization back in 2010 won’t get you very far today. Video SEO is one of those things that constantly evolves, making it tricky to understand. With hundreds of hours’ worth of video content uploaded every minute, getting your videos matched with the right audience can be a huge […] E-commerce SEO Audits: Simple Step-by-Step GuideIs your e-commerce store failing to set the online world alight? Or could it just use a boost? Here’s the thing. You can build your store on one of the best e-commerce platforms around, make it look like a million dollars, and create enticing descriptions. However, if you want your store to reach peak performance, […] How to Promote Your Website for Free: 12 Top TipsIf you’re like most website teams, you know that promotion is a necessary part of the job. But what if you’re struggling with budget issues? Or maybe you just want to make sure you’re using every tactic possible. Don’t worry—I’ve got you covered! In this article, I’ll discuss 12 ways to promote your website for […] SEO for Category Pages: 11 Proven Ways to OptimizeAre you an e-commerce business owner looking for ways to enhance your sales? I’m sure you know the importance of ranking high in the SERPs. After all, the more visibility you have, the more likely shoppers will discover your site and maybe make a purchase. While many e-commerce owners focus on product home pages, it’s […] Most Successful Evergreen Content TypesHave you ever looked back at your old blog posts and thought, “wow, that really needs an update”? If you have, then chances are your post was not of the evergreen variety. Evergreen content is an important part of any content marketing strategy. It’s not only a way to deliver helpful and relevant content to […] Digital Agency NetworkWhy We’re Crazy About AnimationsAt Kooba, we love experimenting with new technologies and stand-out eye-catching design, but we’re obsessed with pushing the envelope even further. Animations are a perfect avenue for this. We are bringing animated features into more and more of our projects and the benefits of this strategy are remarkable. Let us walk you through the top … The post Why We’re Crazy About Animations appeared first on Digital Agency Network.Top 10 Best Client Management Tools in 2023Spending more time logging into different software to keep track of your customers than actual front-line work? So, it is time you need to make a move to the client management tools. At the heart of any business is one primary goal placed: provide solutions for clients’ pain points. To do so, they have to … The post Top 10 Best Client Management Tools in 2023 appeared first on Digital Agency Network.Does Professional Website Design Help Your CompanyIn today’s digital world, it is important to create a website with an accurate design; incorporating UI UX design, sales funnel, and SEO-oriented company is extremely important if one wants their business to grow. When CEOs and founders aim to make the business scalable, expanding it further to make it even more successful, they first … The post Does Professional Website Design Help Your Company appeared first on Digital Agency Network.Are WordPress Websites Good for New Businesses?If you are starting a new business, one of the first things you will be trying to do is create a website. But, if you are not the most tech-savvy person in the world, you will want to start off by using a content management system or CMS. This is going to allow you to … The post Are WordPress Websites Good for New Businesses? appeared first on Digital Agency Network.How to Get Clients for Your Digital Marketing Agency in 2023The digital marketing industry is full of marketing agencies that deliver great results for clients but struggle to drum up a business of their own. The quest to get clients is a constant one that agencies often put on the back burner. If you want long-term success, though, now is to time to invest in … The post How to Get Clients for Your Digital Marketing Agency in 2023 appeared first on Digital Agency Network.Google Rich Results and Their Impact on Website SEONowadays, over half of all searches end with a zero-click on the first Google search results page (SERP for short). Searchers either get answers to their questions straight away or refine their queries because they are dissatisfied with what they see. So, the question is, doesn’t Google rob websites of organic traffic by providing instant … The post Google Rich Results and Their Impact on Website SEO appeared first on Digital Agency Network.When Is It Time to Use Shopify SEO Services?Many businesses choose to use Shopify for their online store. But this does not magically attract customers. You still have to work hard to showcase your products and entice customers to choose you over competitors. Simply, Shopify is just a good platform to use for eCommerce. The best way to get your business out there … The post When Is It Time to Use Shopify SEO Services? appeared first on Digital Agency Network.6 New Amazon Ad Features You Need to Know AboutRecently, Amazon announced a whole bunch of new and exciting advertising features which are set to comprehensively overhaul previous Amazon advertising exploits. The online retail behemoth has always kept its latest developments tightly under wraps, but with Amazon bracing itself for some severe economic challenges ahead, this uncertain landscape has certainly played a huge part … The post 6 New Amazon Ad Features You Need to Know About appeared first on Digital Agency Network.Top Small Business Marketing Trends In 2023Small businesses are launched from a founder’s passion or a great idea for a service or product. These first steps, however, are not enough to run a successful company. Small business owners have to wear a lot of hats, including marketing their companies in today’s digital world. 2022 may have thrown curve balls your way, … The post Top Small Business Marketing Trends In 2023 appeared first on Digital Agency Network.An Influencer Marketing Checklist for Your Holiday CampaignAfter a survey conducted by ICSC, Financial Post mentions that the US alone spent about $226 million on holiday shopping in 2021. As we continue to heal from the lingering damage caused by COVID-19, and with the inflation prices continuing to increase, both shoppers and businesses are in for a surprise this holiday season. After … The post An Influencer Marketing Checklist for Your Holiday Campaign appeared first on Digital Agency Network.Top 7 eCommerce Marketing Ideas for 2023Let’s talk about the latest eCommerce marketing trends set to take the new year by storm. eCommerce itself is an industry that is only going to get bigger. But what are the newest eCommerce marketing ideas for 2023? And more importantly, what ideas should you be asking your Google Shopping agency to implement in January … The post Top 7 eCommerce Marketing Ideas for 2023 appeared first on Digital Agency Network.B2B Needs to Go Deeper Into Digital Marketing: Here Are Some TipsThree years into a global pandemic and much of the world’s business playing fields have been forced to change. Lockdowns, patron limits, and social distancing has culminated in a giant push towards business being done online, and so everyone has been clamouring to start a new digital marketing strategy. In the B2B space, marketing managers … The post B2B Needs to Go Deeper Into Digital Marketing: Here Are Some Tips appeared first on Digital Agency Network.Latest SEO & SEM Articles in 2023 | Digital Agency NetworkGoogle Rich Results and Their Impact on Website SEONowadays, over half of all searches end with a zero-click on the first Google search results page (SERP for short). Searchers either get answers to their questions straight away or refine their queries because they are dissatisfied with what they see. So, the question is, doesn’t Google rob websites of organic traffic by providing instant … The post Google Rich Results and Their Impact on Website SEO appeared first on Digital Agency Network.When Is It Time to Use Shopify SEO Services?Many businesses choose to use Shopify for their online store. But this does not magically attract customers. You still have to work hard to showcase your products and entice customers to choose you over competitors. Simply, Shopify is just a good platform to use for eCommerce. The best way to get your business out there … The post When Is It Time to Use Shopify SEO Services? appeared first on Digital Agency Network.SEO Outreach vs Digital PR: Which One Is Best?One of the best ways to give your business a boost in search engine rankings is to get other websites to link to you. This shows search engines like Google that your website is trusted and reliable, and will provide visitors with the information they need. When you work with a digital marketing agency (like … The post SEO Outreach vs Digital PR: Which One Is Best? appeared first on Digital Agency Network.8 WordPress SEO Tips You Need to KnowDo you have a WordPress website, but you cannot seem to gain traffic? Often, people use this content management system because it is free, secure, and adaptable. In addition, WordPress is known for being scalable too, which can help if you are trying to build a business and make money from your website. However, this … The post 8 WordPress SEO Tips You Need to Know appeared first on Digital Agency Network.4 Ways SEO Can Boost Your Website SalesAre your sales falling a bit flat? Have you found it hard this year to attract new customers? Running a business online is not easy and work does not stop after the launch. Instead, you have to be constantly investing time and energy into marketing your site and ensuring that you have a presence online. … The post 4 Ways SEO Can Boost Your Website Sales appeared first on Digital Agency Network.Ultimate Guide to Keyword Mapping: Tools and StrategiesKeyword mapping is the process of assigning keywords to the pages on your website. This procedure helps you carefully allocate keywords across your site so that they would bring most of the traffic and clicks. Let’s have a look at why keyword mapping is what your SEO strategy has to start with, how to implement … The post Ultimate Guide to Keyword Mapping: Tools and Strategies appeared first on Digital Agency Network.5 Shopify Tips to Get Your Business Off the Ground and RunningFor those that are new to eCommerce, Shopify is a popular platform that can really help you get started. Namely, it becomes a lot easier to create an online store and start selling the products you want. But, while most people agree Shopify makes things simple, you still have to learn about the platform to … The post 5 Shopify Tips to Get Your Business Off the Ground and Running appeared first on Digital Agency Network.Why Your Business Will Benefit From SEO Outreach and Link BuildingTrust is a massive part of SEO. The more people trust your website and the content you put out, the more likely you are to rank highly in search engines. That’s why backlinks are a great way to increase your search engine ranking. Every backlink you receive tells Google your site is authoritative and high-quality. … The post Why Your Business Will Benefit From SEO Outreach and Link Building appeared first on Digital Agency Network.8 Businesses That Require a Consistent SEO StrategyAre you wondering whether your business would benefit from a consistent SEO strategy? The answer is probably yes. Often, it does not matter what industry you are in; search engine optimization improves your visibility online. This is something you always want to attract new customers. But, there is no doubt that there are some businesses … The post 8 Businesses That Require a Consistent SEO Strategy appeared first on Digital Agency Network.Competition Research for SEOCompetition research in SEO is a process of discovering your most relevant competitors and analyzing their strengths and weaknesses. This knowledge can give you a competitive edge and will help you decide whether entering the competition is worth it. Based on the analysis of your competitors’ strategies, you can improve your own ones. For example, … The post Competition Research for SEO appeared first on Digital Agency Network.6 Answers To SEO Questions That Beginners Are Afraid To AskSearch engine optimization, also known as SEO in Singapore, is not new, yet it remains a mystery to some people, especially for businesses that have recently expanded their operations online. Aside from learning that SEO is part of digital marketing that makes a website and its content more visible, there are many factors to learn … The post 6 Answers To SEO Questions That Beginners Are Afraid To Ask appeared first on Digital Agency Network.New Techniques You Can Try to Optimise Your Website ContentIs your website starting to slip down the ranks on Google? This can be a concerning sight and you might be panicking about what you should do next. Well, perhaps you have been complacent when it comes to SEO. Alternatively, you might have to accept that your current SEO strategy is not good enough to … The post New Techniques You Can Try to Optimise Your Website Content appeared first on Digital Agency Network.moz (en-US)They're Simply the Best: The Top 25 Moz Blogs of 2022We published 156 posts on the Moz Blog this year, and as is tradition, it's time to look back at the most popular ones! You’ll find blogs on new findings in social media search, tips for e-commerce SEO, trends in technical and local SEO, and so much more.The Best of Whiteboard Friday 2022We had an amazing year of Whiteboard Friday episodes, ranging in topics from link building to content engines to even, basketball? In case you missed them, here are the top 10 episodes from the year! Daily SEO Fix: Monitoring Local MarketsHow can we keep an eye on our site’s performance within local markets to ensure we’re continuing to show up in relevant searches? In this edition of the Daily SEO Fix, we’ll look at how the Moz tools can help you to monitor how your site is performing in local markets.SEO Recap: PageRankHave you ever wondered how Moz employees learn internally? Well, here’s your chance to get a sneak peek into never seen before, internal webinar footage with Tom Capper! Today’s topic: PageRank.12 Local Search Developments You Need to Know About from Q4 2022There has been so much going on, it’s a small wonder if you haven’t caught every development, but here’s a list of some of the most interesting ones you should be aware of as we look towards 2023. We’ve got one new interface, two awful bugs, three new GBP features, four review developments, several guideline updates … all that’s missing is the partridge in the pear tree!How to Optimize Existing Content for Featured Snippets — Whiteboard FridayIn today’s episode, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content.13 Age-based Local Business Review Preferences You Can ServeToday, we’ll be learning more about customer preferences by age group surrounding local business reviews, taking a deeper dive into some of the data from The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report.Use SEO to Fuel Your Brand's Community FlywheelThe community flywheel is an approach that easily marries brand and performance marketing efforts. You don’t have to be a big-name brand to see results from this strategy. No matter how niche your audience is, by leveraging your digital assets, you can cultivate an inviting community space. The key to success is building a community you own.5 Ways to Get More with Less Through Link Building — Whiteboard FridayAs we enter 2023, several businesses are being squeezed because of rising costs. Customers are simultaneously struggling to cope with their living costs, which in turn affects companies and what products they can sell, and agencies and in-house teams come under more pressure to get more results, with limited budgets. In today’s Whiteboard Friday, Paddy walks through a few tactics to get more from less when it comes to your link building efforts.2022 YouTube and Video SERP Result ChangesIn mid-October, we noticed a drop in this type of video result, and that drop became dramatic by late-October. Did Google remove these video results or was our system broken? As it turns out, neither — video results have split into at least three distinct types (depending on how you count).Unbounce Blog | Landing Pages & Digital Marketing TipsHow small businesses are bouncing back in 2022We surveyed 400 small business owners and learned how they're using AI to bounce back from a tough couple of years. Boost your ecommerce strategy with these 10 affiliate marketing tipsEcommerce strategy needs a lift? Find out how teaming up with affiliate marketing can help you generate more leads and sales for less effort. 8 Proven tactics to increase your social commerce salesWanna cut out the friction and sell directly on social media? We'll show you how to get people smashing that "buy now" button. Getting the Most Out of a Smarter Landing Page Builder—How a Business Makes More with LessHow does this business get 3X higher conversion rates than industry standard? Learn how a smart landing page builder can help you get more leads, sales, and customers. You’re Doing Landing Page Testing Wrong: These Are the 5 Rules to Do It RightStop wasting resources on A/B testing. Do landing page testing right to boost conversion rates, lower costs, and up conversion quality—all at once. KlientBoost's Jonathan Dane explains how. Meet the New Unbounce Community—A Space to Connect, Learn, and Grow SmarterWhat do Captain America and the new Unbounce Community have in common? They both leveled up. Meet the new and improved Unbounce Community. The Ultimate Guide to TikTok MarketingIt’s time to take TikTok marketing seriously. Learn what makes it unique, who’s using it, and how to direct people onto your landing pages. 4 Ways Anchor Links Can Improve Your Landing PageWanna make sure a customer sees the important elements of your landing page right away? Anchor links direct eyeballs where they should go. 5 Ways to Build an Authentic Brand in 2022It's not enough to have good products or low prices—customers want an authentic brand. Here are five ways you can build your brand's authenticity. 7 Best PPC Agency Software to Optimize Your WorkflowsDiscover the best PPC software to help you optimize your agency workflows and deliver a higher ROAS for your clients. The WordStream BlogThe 13 Best Marketing Strategies for Small Businesses in 2023Actionable strategies in PPC, SEO, email marketing, social media, content, and more. The post The 13 Best Marketing Strategies for Small Businesses in 2023 appeared first on WordStream.131 [NOT Overused!] New Year’s Instagram Captions & TemplatesA list of creative, authentic New Year's Instagram captions that does NOT include "Here to find my Troy Bolton." Promise. The post 131 [NOT Overused!] New Year’s Instagram Captions & Templates appeared first on WordStream.How to Increase Customer Perceived Value: 13 Psychology-Backed StrategiesLearn how to leverage consumer psychology (while staying tasteful and honest!) The post How to Increase Customer Perceived Value: 13 Psychology-Backed Strategies appeared first on WordStream.How to Measure Content Marketing ROI Right: Metrics, Math & Mistakes to AvoidMetrics, mistakes to avoid, and examples to help you get the most out of your content marketing efforts. The post How to Measure Content Marketing ROI Right: Metrics, Math & Mistakes to Avoid appeared first on WordStream.The 13 Best Healthcare Website Designs, Examples & TipsLearn from the best in design, copy, user experience, and more! The post The 13 Best Healthcare Website Designs, Examples & Tips appeared first on WordStream.78 [Not Overused!] Holiday & Christmas Instagram Captions—with Templates!*Actually* stand out on Instagram this Christmas with these caption ideas AND templates! The post 78 [Not Overused!] Holiday & Christmas Instagram Captions—with Templates! appeared first on WordStream.18 Unforgettable Year-in-Review Email Examples (+How to Write Your Own)When done right, this simple email doesn't just delight your customers—it drives your marketing goals! It's all in the technique. The post 18 Unforgettable Year-in-Review Email Examples (+How to Write Your Own) appeared first on WordStream.43 Easy & Creative January Marketing Ideas to Stand Out (with Examples!)National Compliment Day, MLK Day, Clean Out Your Inbox Week, and more! The post 43 Easy & Creative January Marketing Ideas to Stand Out (with Examples!) appeared first on WordStream.Google is Sunsetting Similar Audiences in 2023: What You Need to KnowPlus how and when to use its replacements: optimized targeting and audience expansion. The post Google is Sunsetting Similar Audiences in 2023: What You Need to Know appeared first on WordStream.10 Ready-to-Use Holiday Emails to Customers (& Free Templates!)How to put your customers into a holiday slumber: To our valued customers, As the end of the year draws near, we’d like to take this opportunity to extend a heartfelt thank you to all of you for your support. Thank you for choosing us and we wish you a wonderful holiday season and happy […] The post 10 Ready-to-Use Holiday Emails to Customers (& Free Templates!) appeared first on WordStream.Entrepreneur: Sales and Marketing6 Tips for Creating Magnetic HeadlinesYour hard work in content creation deserves to be seen. Follow these six tips for creating catchy headlines. 10 Ways You Are Ruining Your Personal BrandDo you minimize the worth of your brand? If you're doing the following, you could be doing it. 5 Reasons Why You Need to Make Emojis Part of Your Marketing StrategyDon't scoff at emojis — you'll be surprised by how much they drive your brand's customer engagement. Here are 5 ways you can start integrating the icon into your marketing strategy. 10 Crucial Benefits and Tips for In-House MarketingA look at the advantages of in-house marketing for brands, best practices and how to know if it's right for your business. TikTok for B2B Businesses: Is It Worth It?If you're connected on social media, chances are you've seen a TikTok video. TikTok has been hugely popular across all age ranges and interests — so is it time for B2B companies to enter the space? Top 12 Questions About Facebook Ads That Every Entrepreneur Needs To KnowSmall business owners and entrepreneurs can benefit from running Facebook ad campaigns because they allow for highly targeted advertising that reaches people who are already interested in you. Learn how Facebook ads can help you reach a large audience faster, easier and more cost-effectively. 4 Marketing Strategies Pet Care Companies Must Implement to See GrowthUnderstanding your customer and their needs is everything. How Facebook's Demise Will Change Digital Advertising — and How Your Brand Can AdaptBrands need to be nimble and adaptable in the post-Facebook world. 5 Reasons to Work on a Personal Brand Yourself Instead of Outsourcing ItA personal brand is no longer just something that's "nice to have" or "for certain people." The internet has made it essential for everyone to take control of their personal brand and develop it well. Branding de espacios: ¿cómo transmitir el alma de tu marca a través de espacios y diseños?Los pequeños detalles sí importan. ¿Cómo decodificar el ADN de una marca en los espacios comerciales y corporativos? Hablemos del branding de espacios. 5 LinkedIn Content Ideas for Entrepreneurs to Boost Growth and Visibility in 2023LinkedIn is one of the best personal branding channels for entrepreneurs to position their expertise and attract a much wider defined audience. Here are some tips to better use this popular platform for your business. 3 Steps to Go from Unknown to Must-Have in Your Client Acquisition ProcessIncrease your sales and become an authority in your industry. How To Identify The Best Money Making Activities In A Market DownturnGrowing a business can be challenging, and understanding how to spend your marketing time and dollars will be one of the biggest challenges to achieving that growth. How to Scale a Marketing Strategy That WorksSo you landed on a marketing strategy that actually works. Where do you go from here? Is Your Website Out of Control? It May Be Time for an SEO Content CleanupRegular site cleanups keep your website humming and your customers happy. |
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